First Bottled Water... Now Sandwich in a Can

Can you remeber when botled water first came out, and we all sniggered and said, "Who'd pay for a bottle of water, when you can just turn on the tap?" Now it's become the staple drinking water supply for people around the world. So what's next?

Marc Kirkland, 50, of Salt Lake City, Utah, has dedicated more than a decade of his life to a single concept: The sandwich in a can.

Or, actually, make that a few concepts: Sandwiches in a can. Pizza in a can. French toast in a can. Cinnamon rolls in a can.

Why a can? Because, when combined with techniques similar to those used to preserve Meals Ready-to-Eat for soldiers, an aluminum can keeps food fresh for a full year or even longer. Yes, that’s right: A fresh, year-old sandwich.

And cans have an added benefit, Kirkland noted: They fit perfectly inside all the soda vending machines that exist, well, everywhere. That means his “Candwich” products could be sold in both stores and vending machines.


markonefoods.com
Have you been hankering for a food product that can roll around inside your car for months before you eat it? If so, look no further. by Laura T. Coffey
TODAYshow.com contributor
updated 7/21/2010 2:32:16 AM ET
Share Print Font: + - Mark Kirkland is used to skeptics. He’s comfortable with critics. He’s unfazed by the reaction he typically gets the first time people hear about his invention: “Ewwwwwwww.”

Kirkland, 50, of Salt Lake City, Utah, has dedicated more than a decade of his life to a single concept: The sandwich in a can.

Or, actually, make that a few concepts: Sandwiches in a can. Pizza in a can. French toast in a can. Cinnamon rolls in a can.

Why a can? Because, when combined with techniques similar to those used to preserve Meals Ready-to-Eat for soldiers, an aluminum can keeps food fresh for a full year or even longer. Yes, that’s right: A fresh, year-old sandwich.

And cans have an added benefit, Kirkland noted: They fit perfectly inside all the soda vending machines that exist, well, everywhere. That means his “Candwich” products could be sold in both stores and vending machines.

“So think about it,” Kirkland explained. “You’re a mom running your kids between school, piano lessons, soccer. Stopping at a fast-food restaurant takes time. This is something that literally could roll around the car for a few months. ... I kind of compare it to bottled water when it first came out. At the time I thought, ‘Why would I pay a dollar for a bottle of water when I can just go to the water fountain?’ Now I drink bottled water every day. It’s convenient.”

But how does it taste?
Thus far, Kirkland’s assurances haven’t done much to stem the snickering and giggling. On his late-night Comedy Central show “The Colbert Report,” Stephen Colbert joked about preserving sandwiches with the same technology used to store motor oil. Colbert said of the “BBQ Chicken Candwich”: “I am confident only one of those B’s stands for botulism.”


Jac Howard
TODAYshow.com writer Laura T. Coffey conducts a taste test and gives the PB&J Candwich a thumbs-up.
Kirkland knows his products won’t be a hit with busy moms, kids or anybody else if they don’t taste good. To demonstrate the virtues of “shelf-stable bread” and sandwich fixings that have a long shelf life, he sent two peanut-butter-and-jelly Candwich samples to TODAYshow.com. This writer tried them, and you know what? They weren’t bad at all. In fact, they tasted just like standard peanut-butter-and-jelly sandwiches made with hot-dog buns — a perennial kid-lunch staple.

In the interest of full disclosure, Kirkland did not send the sample sandwiches in a fully canned state. (The cans are in the process of being mass-produced for his PB&J Candwich product launch in August.) When canned, his food products will undergo the rigors of “hurdle technology” — that is, hurdles to prevent the growth of any pathogens or unwanted organisms in the food. By controlling the amount of oxygen, acidity and water inside the packaging and the sandwich itself, pathogens can be stopped in their tracks, Kirkland said.


markonefoods.com
To build a PB&J Candwich, you spread the contents of squeezable peanut-butter and jelly packets onto a hot-dog bun that has been stored separately in cellophane.The sandwich samples Kirkland shared with TODAYshow.com included the ingredients that would have gone inside a can: A hot-dog bun wrapped in cellophane; a squeezable packet of peanut butter; a squeezable packet of jelly; and a small piece of taffy for dessert. You just build your own sandwich and nosh. The shelf-stable bread Kirkland uses for the hot-dog buns wound up sitting in a FedEx package for five days, but it still tasted, smelled and felt just fine.

But what about pre-built sandwiches and pizza pockets that have meat baked into them? How do those hold up after months and months inside a can?

Jeff Pierson, 46, a nature and wildlife photographer based in Salt Lake City, loves the BBQ Chicken Candwich so much that he’s devoured dozens of them. A few years back, he tried his first canned sandwich courtesy of one of his buddies, a longtime friend of Kirkland’s.

“When it was just peanut butter and jelly, I was pretty excited about it, but when I was handed my first meat sandwich I was a little hesitant,” Pierson recalled. “I thought, ‘How safe could this be?’ But I’ve eaten them after a full year, and they were still good — and I’m still here.”

Pierson said the sandwiches are convenient when he spends multiple days outside — nowhere near a store or refrigerator — taking photos of grizzly bears and other wildlife. When closer to home, he’s also devised a method for enjoying hot chicken sandwiches.

“I keep ’em in my car,” he said. “I put ’em in a heavy plastic sack and leave them on the dashboard, and I have a hot sandwich for lunch. ... I’ve never been sick and I’ve had a lot of them that have been kicking around in the car for a spring and a winter, a few seasons, and it’s always been OK.”

No need for refrigeration
Because of their staying power, inventor Kirkland also sees a place for Candwiches in emergency-preparedness kits and at times when natural disasters strike.

“I wish I would have had about 100 million of these when the earthquake hit Haiti,” Kirkland said. “Or any time there’s a hurricane or the power goes out. ... I think of it as more of a convenience item than an emergency item, but I do think it’s perfect for emergencies.”

In August, peanut-butter-and-jelly Candwiches will go on the market for the first time in limited areas of the United States. That will be followed by a nationwide product launch. Next will be the Pepperoni Pizza Pocket Candwich, which has the pepperoni, sauce and cheese baked into the bread.

Next up: The BBQ Chicken Candwich, the BBQ Beef Candwich, French toast that contains a maple filling, and cinnamon rolls that come with a spreadable chocolate sauce. Kirkland also has plans to unveil canned calzones and canned wrapped sandwiches in the future.


Pretty soon consumers will be able to add a sandwich to their soda order when they do business with a vending machine.He foresees the products selling in soda vending machines for $2 to $3, and in grocery stores and convenience stores for varying prices.


Barry Eva (Storyheart)

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